The feature of hiding phone numbers, called "call masking" or "custom caller ID," is used to keep communication between multiple parties anonymous and hide participant numbers.
This feature is useful in situations where there is no need for parties to exchange their phone numbers. It is especially important for business purposes for people who value their safety and want to keep their phone numbers private.
Custom caller ID can be used by businesses to display a consistent phone number that represents their brand. This can help build trust with customers and make it easier for them to recognise incoming calls from the business.
In addition to increasing the call pickup rate from targeted customers, this feature can also help build trust and credibility with customers.
When customers see a familiar number displayed on their caller ID, they are more likely to answer the call and engage in conversation. This can lead to increased sales and better customer relationships.